You have written plenty of pieces on the content of your site, and that is vital for collecting viewership, but the first things your viewer sees are the most important in capturing their attention. That’s part of the reason a Call to Action is important, especially on your landing page, so viewers aren’t asking questions about what their role is in the buying process. And, especially with all the competition out there, the look a prospect gives your site will be cursory at best. An abundance of research shows how important a first impression is, and even if that first impression is later proved to be wrong, there’s no real coming back from it. So, what can you do on your website to make sure you nail your first impression? We have a few ideas that’ll help: 1) Find What Makes a Poor First Impression? For me, it’s initial load times. If a landing page takes too long to load, I’m impatient, will hit the back button, and go to the next one on whatever Google returned. (And this is why Google considers your website load times!) Secondly, if I find the website doesn’t answer my question or service relatively quickly, I’m bound to move onto another option. If there are too many irrelative pop-ups or the layout seems old-fashioned and difficult to navigate, well, if you’re not contemporary, you’re probably not worth buying from. 2) Try a Short Video I used to work in corporate and commercial media, writing and producing videos running from $2000 all the way up to $50,000 in cost. There are some amazing things you can do with 2D and 3D graphics to capture viewer attention to make a great first impression. This Psychology Today article helps break it down. Consumers are 39% more likely to share content if it’s delivered by video, 36% more likely to comment, and 56% more likely to “like” it. Moreover, a video is perfect on your landing page to inform your customers as well as increase your viewership. Watching a video is passive and does not take nearly as much effort as reading. It just requires less processing. Which in some areas may be bad, but when trying to produce conversions, going the route where the brain processes information 60,000 times faster is definitely the safer bet. 3) Being Too Vague and Impersonal When shopping online, consumers usually have a good idea of what they’re looking for. It’s not like walking through a mall and “window shopping”; they’ve deliberately searched for a specific item or service, and your first impression – again, usually on your landing page – tells whether they’ve found it. So, when they land on your site, they […]
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Tips 4 Designing Landing Pages That Will Attract & Keep Users
Maintaining a modernized website is a vital aspect of any business. Just like seasonal fashion lines, online presence is a changing atmosphere that must be constantly adapted to command attention. After a search, your landing page is the first your user will see. Similar to the cover of a book, if it’s not appealing, the viewer will assume the same goes for the rest of your site. Think of it as an audition or a first impression. So what’s in your control? How do you know what to change? One of the most influential factors, if not the most influential, is colour. It’s the first sense that the brain interprets, and in order to have an effective and attractive landing page, its adequate integration is vital. Here are a few tips on how you can apply colour to increase viewership and time spent on your site: Firstly, design your landing page for your demographic. Gender Depending on your product or viewership goals, you probably have some type of target audience. If you’re not sure, it’s important you find out; your success could depend on it! The attractiveness of your website pages will persuade someone to stay and play or leave and never return. For women the most appealing colours consist of purple, green, and blue, while orange, grey, and brown are the least. It’s important not to overdo it; this research doesn’t mean to splash your site with the same colours over and over again. Rather, your landing page and primary selling pages should consist of similar schemes to identify your brand. It’s still important to keep it simple and not overcomplicate. Targeting the male demographic Surprisingly similar to the female, blue, green, and black have shown to elicit the most positive responses, while brown, orange and purple do the opposite. These are the classic ‘manly’ colours, and should be prominent around the calls to action and the sections of your page you want to notice the most. The slang and embedded images have plenty to do with the attractiveness of your landing pages and they too must complement each other. Age Children hold a significant influence on where their parents’ money is spent. Use this to your advantage, and sell to them as much as you do their mom and dad. As you can imagine, the younger your target demographic, the brighter and more attention-grabbing your landing page needs to be. Children appreciate web pages that apply colours like red, orange, pink, and yellow. Discontent and depressing are more associated with brown, purple, and surprisingly blue. Of course, the hues/shades of these do make a difference as well, and these should only be used as general guidelines. As later […]
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